STUDENT GOLDPACK PACKAGING COMPETITION:
AFRICA BEAUTY CREAM SOAP
Runner Up & Bronze Award 2019
Inspired by the beauty of Africa.
This soap packaging design was inspired by the scents, elements and colours of Africa. From the different ethical backgrounds and cultural traditions to the everyday patterns seen across the the landscape, people and crafts. Each soap box is bold, unique and targeted specifically to the African female. A beauty cream bar infused with natural minerals and elements of the land.
The natural beauty of Africa. Designed for Africa, by Africa and containing a piece of Africa within its actual formula. The aim of this packaging design is to exaggerate Africa as a continent filled with unique culture. Notice the use of bold bright colours bouncing off the pack to draw the consumer towards the product immediately.
The consumer is not only drawn towards the colours but also the illustrations, designed to enhance the natural beauty of the African female.The illustrations were rendered to fill the entire surface of the package, allowing the consumers eye to travel throughout the design.
